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Affiliate Tip

Affiliate marketing news, resources and tips

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Be Consistent with Your Brand

Started by Shawn Collins · 4 months ago

I was going through the list of registered companies for Affiliate Summit, because I post updates weekly to the Affiliate Summit homepage, and noticed that many companies are inconsistent with the way they represent themselves.

For instance, I’ve seen registrations for companies where five employees write the name of the company in five different ways.

Sometimes they [...] ... Continue reading »

7 comments

seosubmitter
4 months ago

This is really good input. i agree with oyu. Some people just dont understand. I think this will help. Great advice.

reply

Tom - StandOutBlogger.com
4 months ago

I have seen this a lot recently. Sometimes you wonder if it is the same company.

reply

Scott Fox, Internet Riches
4 months ago

Good point. I have seen this happen even with major corporations that I have advised.
They can't seem to get the message straight even internally for the presentation of their URLS.
As you suggest, companyname, Companyname, CompanyName.com, www.Companyname.com, companyname.com, etc. are all common - usually because the people at the top still don't realize that a today a web address often IS your brand name.

reply

Shawn Collins
4 months ago

I just realized I forgot to include a couple other options I see - with a comma or sometimes without and then Inc. (with a period after) or Inc (without the period).

reply

Publicidad en Internet
4 months ago

Hi, interesting Blog.
Excellent Advice. Inconsistence in a brand may confuse people and affect your image.

reply

lisa
4 months ago

ah, the importance of having a copy editor and style guide - even if you're not a media company.

reply

Simple Internet Marketing
4 months ago

Great information, but I wonder does this apply to anchor text in link building? Since it is wise to vary the anchor?
Thank you.

reply

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